For over a decade, I worked as a designer and later Art Director at one of Switzerland’s leading creative agencies, helping shape campaigns for some of the country’s biggest brands. Along the way, I learned from some of the industry’s brightest minds and discovered what it takes to create work that connects with people.

While building brands for others, I never lost sight of what drew me to design in the first place. Hand lettering and calligraphy have always been my passion. The craft, the imperfections, and the human touch behind every stroke are what inspire me most.

Studio Gummibaum is where those two worlds come together. It combines years of experience in branding and creative direction with a lifelong love for handcrafted typography and visual storytelling. Whether it’s a brand identity, custom lettering, packaging, signage, or a mural, my goal is always the same: to create work with character that people remember.

After years of helping build some of Switzerland’s biggest brands, it was time to build my own.